Anne Lipsham – Head of Strategy
Anne is arguably the leading media strategist for social marketing campaigns in New Zealand and has spent over 17 years developing communication solutions across a diverse range of clients. She is responsible for overseeing communication strategy at FCB Media and leverage FCB’s Integrated Strategy team of data, CX, CRM, and brand strategists.
With a focus on driving behaviour and social change she was also one of the pioneers of Ethnic communication planning in New Zealand winning the first ever Gold media award for a campaign specialising in Ethnic media.
One of the most awarded planners in the industry, Anne has won several Gold CAANZ Media Awards including the 2012 Best in Show and 4 Golds for her work on the What’s My Number? campaign for Electricity Authority. She is also a regular judge at the CAANZ Media and EFFIE awards.